SMA supports Quantitative Trading across Long Only and L/S, Market Making, Algorithmic Execution, Asset Management, TCA, Risk, Research, and Market Intelligence
Mission Statement
‘Be the Leader in Unstructured Financial Data’
SMA has built Intellectual Property in four Major FinTech Areas:
Natural Language Processing, Textual Parsing, Topic Modeling, and Source Accuracy
About SMA
Founded in 2011, Social Market Analytics, Inc. (SMA) goal was to harness the massive amount of unstructured financial data across both Alternative and Traditional sources into machine readable feeds and market intelligence
SMA’s DNA goes back to its predecessor firm Quantitative Analytics Inc. (QA Direct) which was acquired by Thomson Reuters (Refinitiv)
SMA provides the financial and marketing communities with new data sources to evaluate financial data sets, enhance returns, and reduce risk
SMA’s Patented process is unique in the emerging field of AI, Machine Learning, Natural Language Processing, NLP Sentiment, Textual Parsing, Topic Modeling, and Source Rating
SMA data is specifically designed and developed to integrate with existing quantitative models commonly used in the financial industry
SMA delivers quantitative metrics through RESTful JSON APIs with latencies from 300 milliseconds to extended baselines. SMA data is delivered at the Security (Ticker) level across all Asset Classes
Products
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US Equities
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Futures
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FX
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ETF
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LSE: FTSE
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Crypto Currencies
Alternative Data Products
SMA was one of the first firms to normalize Social Media into Predictive JSON API data feeds. Twitter and StockTwits are processed into two separate APIs. Out-of-sample point-in-time historical data for back testing goes back to December 1, 2011
Traditional Data Products
SMA is changing the way Traditional data sets are ingested by turning any document into machine readable textual data with quantitative metric overlays. SMA delivers Real Time APIs and provides historical baselines for quantitative analysis go back as far as 1996
Patents
Granted Patent
#9,104,734 has been granted. Extracting, Cleansing and Publication of metrics on social media data Patent
#10,031,909 has been granted. These claims added Real Time Alerts
Canada and Australia Cases Granted
Pending
U.S. Application Ser. No. 16,018,953 has been filed
In Process
SMA General Document Parser
SMA Source Rating
Team
Founded in 2011, Social Market Analytics, Inc. has been in Warehousing, Normalizing, and Productizing Data since our predecessor firm Quantitative Analytics, Inc. (QA Direct) was acquired by Thomson Reuters. SMA’s team has both Financial and FinTech background
Management Team
Joe Gits CFA
CEO and Co-Founder
Joe is a pioneer in the emergence and growth of quantitative trading systems. Prior to launching Social Market Analytics, Inc. (SMA), he co-founded Quantitative Analytics, Inc. (QA Direct), a market-leading provider of integrated database solutions for quantitative researchers and traders
Umair Rafiq
CTO
Umair joined from Thomson Reuters and brings extensive experience in developing Financial Applications across various platforms and design architectures. Umair’s work focuses on large scale Server Applications and the development of SMA’s Intellectual Property
Kim Herndon
CFO
Kim holds SMA accountable to shareholders and manages the company’s financial operation. Kim has a B.S. from Indiana University and an MBA from University of Chicago. Kim has worked at Continental Bank, First Chicago, Bank of Montreal, and JP Morgan as a credit analyst and in derivatives
Doug Hopkins
CRO and Managing Director, Sales
Doug has spent his career in investment bank investor services prime finance and futures focused on global equities and fixed income having lived in Chicago, London, and Tokyo. Doug brings a Trading and CRM focus to SMA’s data and its global growth in both alternative and traditional data
Research
Social Market Analytics, Inc. (SMA) differentiates through transparency. We provide our historical data, along with results related to backtests and alpha derivation, to clients, academia, and interested firms
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Research
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Blog
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Press
Daily Twitter Sentiment: A Comparison of Universe Performance
October 24, 2022
Our S-Score is predictive across all universes and market caps. For daily holding periods, a strategy with a universe of all Market Caps and only S&P 500 stocks both outperform the overall market.
Twitter vs StockTwits: A Comparison of Daily S-Score Returns
October 19, 2022
Our S-Score creates a once a day Long/Short trading strategy that outperforms the market by over 30% (with minimal risk) since the start of 2020. With messages sourced from Twitter and StockTwits, these two distinct data feeds unveil hidden alpha from the social masses.
Can Social Media Inform Corporate Decisions? Evidence from Merger Withdrawals∗
October 12, 2022

Social media informs corporate decisions by studying the decision of firm management to withdraw an announced merger. Findings imply that social media is not a sideshow, but an important aspect of firm information environment.
SMA Classifications Data for Daily Trading Strategy
October 10, 2022
Using SMA Classifications feed we created a Daily Long/Short strategy that has outperformed SPY by over 4.5% annually over the past 5 years.
Increasing Transparency in Investments with ESG Reports
October 3, 2022
Due to climate and social challenges, companies have begun shifting priorities to include Environmental, Social and Governance (ESG) initiatives into their business practices. ESG reports inform investors on how companies are implementing ESG policies.
Which companies are impacted by Nord Stream Pipeline?
September 27, 2022
A few hours ago it was announced that there was a leak in the Nord Stream Gas Pipeline. With our Unstructured Data Terminal, we quickly found which companies could be impacted by this event.
Using Social Sentiment to Weight S&P 500 Constituents
September 19, 2022
Using SMA’s Social Sentiment to tilt weights of S&P 500 constituents monthly enhances index performance by over 1.5% annually.
Alpha in SMA Machine Readable Filings
September 7, 2022
We explore how SMA’s unique factors from SEC Regulatory Filings can be predictive of quarterly price returns. Document length and Sentiment are calculated and compared to historical baselines to identify alpha.
In this video we demonstrate how easy-to-use and powerful the ThemeX tool is on the Unstructured Data Terminal. We use ThemeX to search filings, transcripts and social media for macro insights on the impact of a recession.
Predictive Power of Sentiment on Earnings Q&A Extension
August 24, 2022
As a follow up to our previous blog we now explore how quantifying textual data from the Q&A portion of Earnings Call Transcripts with sentiment analysis can provide insights to future stock price movement over quarterly holding periods.
Predictive Power of Sentiment on Earnings Q&A
August 9, 2022
Earnings calls are one of the most important communications with investors.. SMA applies our patented sentiment metrics to earnings calls to make the analyzation process more efficient. We find excess returns with very positive sentiment when isolating the Q&A section.
General Market Indicator: Volatility of Sentiment Helpful in Predicting Overall Market Performance
August 3, 2022
A high volatility of sentiment on Twitter indicates potential uncertainty from investors on the direction of securities. An aggregate volatility calculates the uncertainty of the market in general. Since the Covid-19 pandemic, the aggregate volatility is helpful in predicting the general market direction.
Weekly S-Volume Lookback for Daily Trading
July 28, 2022
A week look-back of the S-Volume factor identifies securities that are hot topics on twitter. Securities with a high aggregate S-Volume score consistently outperforms those with a low S-Volume score. Being talked about matters.
GMRF Increases Coverage to Include ESG Documents
July 18, 2022
SMA is proud to announce that in Partnership with S&P Global we are releasing a full set of ESG documents as part of GMRF. In this blog, we introduce the exclusive library of ESG Documents and the content within them.
Using Twitter Sentiment for Day Trading
June 21, 2022
Stock prices tend to follow the follow the movement of their sentiment on twitter, especially when it contradicts the overnight pricing momentum. Adding sentiment to a momentum trading strategy improved the annualized return of the long position by 12% and the short position by 8%.
S-Factor Introduction Video Blog
May 10, 2022
In our first video blog we explain how our S-Factor feed uses the Twitter firehose to build trading signals, dashboards and widgets to help investors increase alpha.
SMA Launches TSX Asset Class to Social Media Feeds
April 12, 2022
This blog discusses the launch of SMA’s TSX Asset class and alpha generated from this data set
Ukraine War Impact on Corporate Filings
March 21, 2022
In this blog we discuss the impact that the war in Ukraine has on EDGAR and Global Filings. We analyze the impact using the ThemeX feature on our newly released Unstructured Data Terminal.
Alpha Around the World: Insights into Global Annual Reports
November 1, 2021
In this blog we explore the returns of word count and sentiment within global annual reports using Global Machine Readable Filings
S-Score’s Performance on Recent Earnings
September 14, 2021
In this blog, we test the predictability of SMA’s S-Score data on price movement during earnings season
Global MRF – The First of its Kind
July 28, 2021
This blog demonstrates the offerings and unique features of Global Machine Readable Filings. Global Machine Readable Filings is the first product to provide parsed textual data of over 200 Countries Company Annual Reports, Quarterly Report, Semi-Annual and Financial Supplements across ~1.6M documents.
Using Twitter Social Media for One-Month Holding Periods
June 21, 2021
This blog is about using SMA’s S-Factors to aggregate and create long-term Social Media signals utilized for a Monthly Trading Strategy.
In this blog we analyze the conversations of Rare Earth Metals within SEC Edgar Filings, using SMA’s complex topic modeling in the new Machine Readable Filings (MRF).
Analysis of SPAC Returns using Twitter Volume
May 17, 2021
In this blog we explore the return characteristics of special acquisition corps using metrics from our new SPACs as an Asset Class data feed.
U.S. Filings: No News is Good News
May 4, 2021

Textual Consistency Matters and the Market Rewards It: Firms with the most year-over-year textual similarity outperformed those with the least similarity by 4.18% in the MD&A section and by 5.26% in the Risk Factors section annually after accounting for commonly used risk strategies.
Our CTO Umair Rafiq joined the Chicago Office
May 1, 2021
In the wake of the recent GameStop (GME) short squeeze, we received a lot of inbound questions on social media’s predictive power for short squeezes. This blog explores subsequent return characteristics in the SMA Short Squeeze data feed.
Hiding in Plain Sight – Risks That Are Overlooked
March 31, 2021

10-Q & 10-K filings are a vital source of information, but their length and complexity may result in investors overlooking important details. In the latest report, the Quantamental Research group uses Natural Language Processing to identify companies that have made significant changes to the “Risk Factors” section of their corporate filings.
SMA Short Squeeze Data Feed
February 22, 2021
Since the now famous GameStop (GME) short squeeze we have received inquiries about Twitter’s ability to identify short squeezes. This blogs introduces SMA’s Short Squeeze Data Feed, a product that helps identify stocks prior to their squeeze.
Robots on Wall Street Wrestle With Confusing World of Reddit
February 22, 2021

How MRF Filings Improves on Raw Edgar Downloads
February 2, 2021
In this blog we look at how SMA’s Machine Readable Filings (MRF) product improves on raw EDGAR downloads. MRF offers a concise and efficient way to analyze text in corporate filings.
University of Illinois MSFE Practicum – Analysis of Stock Return Trends Based On 8-K Sentiment Metrics
January 14, 2021

This paper is an analysis of the Machine Readable Filings (MRF) 8-K dataset to predict future U.S. Equity returns. SMA partnered with S&P Global Market Intelligence to provide textual data in U.S. SEC EDGAR filings broken down by heading with text underneath (i.e. Parts, Items). We look at the predictive power of the 8-K data set on the Document as well as the Item levels, including Word Count and Sentiment fields.
SMA Futures Data Sanities
January 4, 2021
This blog will explore the predictive nature of our Futures Twitter based sentiment factors by tracking Futures contracts’ Settle-to-Settle performance based on SMA’s sentiment metrics.
Thematic Investing using Machine Readable Filings (MRF)
December 1, 2020
In this blog we will be illustrating the power of SMA’s complex topic modeling in the new Machine Readable Filings (MRF) product by identifying companies in thematic investing. This blog uses ‘Drones’ as an example topic.
Machine Readable Filings (MRF): 8-K Sentiment Alpha
October 26, 2020
This blog is an analysis of the 8-K filings from SMA’s Machine Readable Filings (MRF) dataset. We look at the predictive power of the sentiment values of the 8-K filings towards the companies’ future equity returns.
Crypto Currency Market Index
October 13, 2020
In this blog, we look at a Crypto Currency broad market indicator built with SMA sentiment data that is predictive of future Bitcoin prices. We call this indicator the Crypto Market Score (CMS).
This blog is an analysis of the ESG Topic Model on the Machine Readable Filings (MRF) dataset. SMA partnered with S&P Global Market Intelligence to provide textual data in U.S. SEC EDGAR filings broken down by heading with text underneath (i.e. Parts, Items). Utilizing MRF and SMA’s Topic Modeling technology, we analyze the breadth of who’s mentioning ESG in their filings and the depth of the mentions.
Filtering Relevant Tweets Using Topic Models
July 20, 2020
In this blog, we look at how SMA captures the most relevant and indicative information for each of the securities we track on Twitter – Topic Modeling, and Account Filtering.
This blog is an analysis of the Machine Readable Filings (MRF) dataset to predict future U.S. Equity returns. SMA partnered with S&P Global Market Intelligence to provide textual data in U.S. SEC EDGAR filings broken down by heading with text underneath (i.e. Parts, Items). In this blog, we look at the predictive power of the data set on the Document, as well as the Item levels.
Machine Readable Filings (MRF): Total Document, MD&A, and Risk Factors Alpha
June 29, 2020
This paper is an analysis of the Machine Readable Filings (MRF) dataset to predict future U.S. Equity returns. SMA partnered with S&P Global Market Intelligence to provide textual data in U.S. SEC EDGAR filings broken down by heading with text underneath (i.e. Parts, Items). We look at the predictive power of the data set on the Document, as well as the Item levels.
This blog explores the predictive nature of metrics on regulatory filings using SMA patented NLP and machine learning from the recently release Machine Readable Filings (MRF) Product.
S&P Global and Social Market Analytics launched Machine Readable Filings (MRF), a sophisticated new data offering which applies Parsing and Natural Language Processing to generate machine readable text extracted from SEC Regulatory Filings.
Machine Readable Filings (MRF) Word Count Alpha
March 30, 2020
This paper discusses the analysis of U.S. Equity Returns using Machine Readable Filings (MRF) word counts. It focuses on change in word counts in 10-Ks and 10-Qs as it is builds on existing academic research Lazy Prices.
Sentiment Performance During COVID-19 Volatility
March 16, 2020
In this blog we look at SMA Sentiment Score’s performance over the past few weeks, amid the recent market volatility due to COVID-19.
SMA S-Score Strength on the Wings
January 16, 2020
This blog goes over the predictive power of SMA’s S-Score, a statistical Z-Score calculation on the current sentiment. The analysis shows that the more significant the S-Score, the more extreme the subsequent returns.
This blog post highlights research done on an excellent research platform My Data Outlet (MDO). MDO specializes in integrating financial data into R. They offer an API to access financial data, allowing for a single access point for extracting data. The research provides a great illustration of the predictive power of SMA’s metrics.
Benefits of SMA Machine Learning Algorithms
September 4, 2019
This blog answers the question – “Do SMA’s Machine Learning algorithms really add value to the NLP process?”. Answer -> Yes.
SMA on NPR Marketplace
August 30, 2019

SMA’s Joe Gits with Kai Ryssdal on NPR Marketplace, talking about market reactions to the presidents’s tweets.
Performance of SMA Data in a Volatile Market
August 26, 2019
This piece shows the performance of SMA’s sentiment data in the volatile market of 2019, illustrated by returns and Sharpe/Sortino ratios.
Coin Metrics and SMA announced today a partnership to incorporate SMA’s Crypto Currency Data Feed into the Coin Metrics Market Data Platform.

Coin Metrics is incorporating SMA’s cryptocurrency data feed into its market data platform.
CME Group hosts SMA for a ‘Lunch and Learn’
May 31, 2019

The CME Group had SMA into speak to the Data and Marketing Teams about AI, Machine Learning, and NLP across Finance and Futures and Options

Social Market Analytics has two U.S patents developed “to prevent just this kind of abuse.”

RCM-X is partnering with SMA to incorporate SMA’s Cryptocurrency Data Feed into the logic of RCM-X’s advanced order types and technologies.
SMA aggregates the intentions of professional investors as expressed on Twitter. We identify these professional investors using our proprietary twelve factor ranking system. One factor is the forward accuracy of Twitter accounts. If a Twitter account is tweeting bullishly based on our patented NLP process and the security subsequently moves higher over specified periods that account is deemed to be accurate over that period. We found significant variability in account accuracy for supposed professional investors.
IHS Markit recently added SMA’s LSE 1000 Equity S-Factor Feed to their data offerings. In conjunction with the launch IHS Markit authored a research paper exploring the predictive nature of the SMA S-Factor data on LSE equity securities.
IHS Markit – Social Media Indicators in the UK (LSE)
March 11, 2019
IHS Markit recently added SMA’s LSE 1000 Equity S-Factor Feed to their data offerings. In conjunction with the launch IHS Markit authored a research paper exploring the predictive nature of the SMA S-Factor data on LSE equity securities.
Benefits of SMA Account Filtering During 2018 Down Market
January 22, 2019
SMA aggregates the intentions of professional investors as expressed on Twitter. We apply our patented filtering and natural language processing(NLP) to Tweets to proactively select Twitter accounts to use in our predictive metrics. From the perspective of 2018 market performance, this blog answers two questions we get regularly: How would your data perform in a bear market? And what is the benefit of your NLP and account ratings systems?
In June of 2017 SMA launched a weekly re-balanced large cap sentiment based index (SMLCW). This index is comprised of twenty-five stocks with the highest average Twitter sentiment over the prior week selected and re-balanced Friday afternoons from the CBOE Large Cap 450 Index. This blog takes a look at SMLCW’s significant performance in 2018, a 0.87% gain compared to a 8.4% loss on the S&P 500 Index.
Predictive Real-Time Alerting on Commodities
December 11, 2018
Social Market Analytics (SMA) tracks real-time sentiment on equities, commodities, currencies, ETF’s and crypto currencies. SMA has the most powerful and customizable Alerting API combining Twitter sentiment and pricing metrics. Users receive custom real-time sentiment alerts on instruments in their watch list.
Power of Predictive Alpha in a Bear Market
November 28, 2018
SMA launched the SMLCW index in partnership with the CBOE two years ago. This index is re-balanced weekly and comprised of the twenty-five securities selected from the CBOE large cap universe with the highest average S-Score over the prior week. This blog takes a look at its performance in 2018, a tough year for most investment strategies.
Social Market Analytics (SMA) Trading Strategy on Natural Gas Futures
November 21, 2018
SMA’s NLP is unique because of our proprietary processes that tag sentiment weights based on the language used in finance per asset class. Recently, we did as study on using SMA signals to create a Long Short trading strategy using Natural Gas futures. The results show a significant outperformance from Natural Gas prices.
The Third Barclays Quantitative Investment Strategies Conference
November 13, 2018

SMA is happy to participate in the “Using artificial intelligence, machine learning & big data for QIS investing panel discussion” in London
Social Market Analytics (SMA) on CME Group Active Trader
November 8, 2018
The CME Group has partnered with Social Market Analytics, Inc. (SMA) on the CME Active Trader platform to provide predictive sentiment data analytics across six asset classes and thirty-six commodities. The CME Group is leveraging SMA’s Patented processing technology in machine learning and natural language processing (NLP) to provide users with new alternative sentiment data to a trader’s tool kit.
The SMLCW Index is a Long Only Index that has outperformed since it was released and has continues to outperform in the recent market volatility and sell-off. In the chart below the S&P500 is flat for the year and SMLCW is up nearly 5% YTD.
Social Market Analytics Receives Second Patent
October 18, 2018
With the SMA team continuously expanding and improving the technology, SMA recently received a second patent as an extension of the original patent. The first patent was on the three-component system for extraction, evaluation and publication of metrics on social media feeds. SMA now has two granted U.S. Patents.
Predicting LSE Security Price Movements with Twitter Sentiment
October 10, 2018
SMA covers the Top 1000 securities on LSE ranked by market cap. This blog is about the predictive nature of our LSE security universe. We calculate our custom metrics on the top 1000 market cap securities listed on the LSE. Our LSE data starts on 1/1/2016. The quintile analysis confirm the predictive nature of dataset in LSE data. The spread between the top and bottom quintiles is 10% annualized and sharpe and sortino numbers show a high return to risk ratio.
Bitcoin Sentiment Based Trading Strategy
September 26, 2018
Social Market Analytics (SMA) publishes real time Twitter based sentiment for nearly 350 crypto currencies including Bitcoin. In this post we will review a sentiment-based Z-Score strategy to generate profitable trades for Bitcoin.
Extreme Positive Gold Sentiment on CME Active Trader Website
September 24, 2018
Social Market Analytics (SMA) data is live on the CME Active Trader Website. Real-time sentiment and indicative Twitter volume is can be tracked used by traders to generate new ideas.
Social Market Analytics Sentiment Data for Forex Trading
September 20, 2018
This blog explores a trading system using the SMA Twitter based sentiment data to trade a basket of Forex with two strategies: Sentiment RSI, and S-Score Based Currency Selection Model.
Social Market Analytics Sentiment now on CME Active Traders Site
August 22, 2018
SMA is excited to announce a partnership with the Chicago Mercantile Exchange to provide real-time Twitter based sentiment for their active trader website, giving commodity traders instant real-time access to Twitter based sentiment metrics.
IHS Markit – Social Media Indicator Review (Equity)
June 15, 2018
This paper revisits the social media indicators IHS Markit & SMA introduced back in 2014. It reviews factor performance since the model’s inception, with focus on a key predictive factor, S-Score™. S-Score™ interactions with short-term price momentum and short interest factors are also analyzed. Furthermore, it also considers the application of sentiment aggregated at the market level.
Barclays Risk Premia Forums in Singapore and Hong Kong
May 7, 2018

SMA CEO Joe Gits speaks at the Barclays Risk Premia Forums in Singapore on May 7th and Hong Kong on May 9th
These Benzinga Global Fintech Awards Finalists Are Revolutionizing AI And Machine Learning
May 4, 2018

The Benzinga Global Fintech Awards are a yearly showcase of the greatest advances in fintech from leaders and visionaries in the worlds of finance and technology. This year, executives, developers and innovators from the likes of Facebook, Amazon, IBM, JPMorgan, TD Ameritrade, TradeStation, Fidelity, Zelle and so many more attending the Oscars of Fintech.
The SMA Practicum Group at University of Illinois worked with RCM Capital in the spring of 2018 to develop a Bitcoin trading strategy combining price momentum with sentiment.
University of Illinois MSFE Practicum – Cryptocurrency Momentum-Sentiment Trading Strategy
May 3, 2018
SMA takes a look at sentiment’s impact on the cryptocurrency market in a practicum with the MSFE students from the University of Illinois in the spring of 2018. The SMA Practicum Group worked with RCM Capital to develop a Bitcoin trading strategy combining price momentum with sentiment.
Is Vanguard’s Success a Problem? Some Customers Think So
March 29, 2018

Louise Robbins bought shares in an exchange-traded fund last Friday afternoon as markets fell, knowing that she had enough money in her Vanguard Group settlement fund to pay for the trade.
Trading Text and Sentiment Analysis
February 27, 2018

SMA creates actionable intelligence from social media data by filtering out the noise to deliver clean data on sentiment for financial markets. More specifically, it produces a family of metrics, called S-Factors™, designed to capture the signature of financial markets sentiment.
Introducing The SMA 50 Long Index
February 20, 2018
SMA has been creating security level sentiment metrics for six years. This blog will discuss the application of sentiment to a long only 50 stock, re balanced annually, index.
Social Market Analytics – Year in Review
January 8, 2018
This blog shows SMA’s sentiment data performance in 2017, illustrated with tables of Open to Close performance of securities with the aid of sentiment scores.
Predicting Trading Volume Distributions Using Social Media Signals (Equity)
January 8, 2018
Trading volume predictors are part of a continuous iterative research process at most firms. Trading volume depends on multiple factors such as the market activity, political events, global unrest and human behavior. This paper explores the use of social media signals to predict trading volume by using linear regression testing and correlation analysis.
SMA Crypto Currency Data Feed Goes Live
January 2, 2018
SMA’s Crypto Currency Data Feed has gone live covering +270 Digital Assets, Exchanges, and Futures. The CC Data Set has the same monotonic profile of all SMA Asset Classes and is being used in trading by Market Makers and for Portfolio Management
SMA Now Has Six Years of Out-Of-Sample History!
December 5, 2017
SMA is celebrating six years of out-of-sample data in US Equities. This data is unique in that it is a true representation of the Twitter conversation at each historical point-in-time.
University of Illinois MSFE Practicum – SMA50 Index
December 4, 2017
The SMA Practicum Group at University of Illinois, during the fall semester of 2017, created a new sentiment enhanced index, the SMA50 Index. The index measures the aggregate performance of stocks with high levels of crowd sourced commentary and high market liquidity. This piece explains the construction of the index, as well as analyzes its performance.
SMA’s LSE FTSE1000 Feed Goes Live
December 1, 2017
SMA has expanded into EMEA with it first offering. SMA is live an in production with clients covering the FTSE1000. Similar to U.S. Equities, SMA offers the FTSE data in across four feeds: S-Factor™, Activity, Tweet Level, and Lexical.

“Twitter is clearly taking the lead as the home for discussions related to new monetary technologies,” Social Market Analytics‘ Joe Gits declares to Jared Podnos. And it does seem to be the case.
Deutsche Bank Extension Paper
August 1, 2017
This is an extension to the Research Paper titled “Signal Processing: Social Media Sentiment” published by the Deutsche Bank Quantitative Research Group. This extension expands on the technical indicators and range strategy concepts of the original paper and finds that it is advantageous to incorporate technical indicators that capture sentiment momentum and sentiment volume.
Deutsche Bank Research Report On SMA S-Factor Data
July 17, 2017
Deutsche Bank Quantitative Research Team released a full research report exclusively on SMA’s sentiment data. This report independently verifies the predictive nature of the SMA’s S-Factors™.
Deutsche Bank Markets Research – Signal Processing
July 6, 2017
This research explores how natural language processing techniques can be used to process qualitative data to form equity return forecasts. Specifically, it analyzes SMA Indicators provided by IHS Markit which estimate stock-level sentiment from twitter data for US equities.
Allegations of ‘fake news’ stretch beyond politics
July 4, 2017

Social Market Analytics, for instance, culls millions of tweets a day to give “quantitative” traders a sense of what direction a stock may be moving, said Joe Gits, the company’s chief executive. The firm is on the lookout for false leads and avoids tracking small companies with little following, known as penny stocks, he said.

JPMorgan names Social Market Analytics, Inc. (SMA) as one of the Top 43 Big Data Companies. “These new “alpha generating” data sources have become a significant source of competitive advantage for investors. J.P. Morgan predicts that analysts and portfolio managers who don’t have access to these data sources will be left behind.”
Application of Social Media Signals to Enhance Index Performance
May 10, 2017
Traditional passive indices such as the S&P 500 use a metric such as float adjusted market cap to calculate the weights of each company in the index. This research paper talks about applying an additional sentiment layer on top of the float market cap to further adjust the weight of the stocks to enhance performance.
Joe Gits Talks Twitter At CBOE’s Risk Management Conference
April 21, 2017
Joe Gits, CEO of SMA, spoke at the 34th annual CBOE Risk Management Conference. Gits spoke about SMA’s patented technology, the Social Sentiment Engine, and Twitter’s relevance in financial markets.
On April 20th 2017, discussion started on Twitter that Ocwen Financial was going to be investigated in relation to sub prime mortgage concerns. SMA’s sentiment data provided a strong sell signal 40 minutes before the price drop.
Decile Spreads for Twitter & StockTwits
March 10, 2017
This blog explores decile groupings based on SMA’s S-Score™, and their corresponding cumulative subsequent returns.
A Little Birdie Told Me: Playing the Market on Trump Tweets
February 16, 2017

Joe Gits, the chief executive of SMA, commented on the market reactions to the president’s tweets.
Why Chicago trading firms have a Twitter crush
February 2, 2017

SMA culls Twitter feeds, including posts by people in the StockTwits trading community, for positive or negative remarks on specific stocks and delivers that as a metric to its customers.
Six Months of SMLC
February 1, 2017
This paper looks at the performance of SMLC (SMA Large Cap Index) SMA launched partnered with CBOE back in September 2016.
When Trump tweets and stocks fall, puppies win
January 31, 2017

T3 is far from the first company to capitalize on Trump’s targeted tweet-storms, made evident by the almost instantaneous market response to his online remarks, analysts told the Los Angeles Times in mid-January. “It’s in the algorithms,” said Joe Gits, chief executive of Social Market Analytics. “They’ve done it.”
2016 In Review
January 23, 2017
This piece shows the performance of SMA’s sentiment data in 2016, illustrated by returns and Sharpe/Sortino ratios.
Wall Street firms use algorithms that capture Trump’s tweets to profit from automated trades
January 19, 2017

Trump’s market moves are “getting press now because of our next president’s propensity to tweet” and Trump’s upcoming ability to actually change the business climate, Gits said. “But it really started a couple of years ago.”
When Trump tweets, Wall Street trades — instantly
January 16, 2017

The jaw-dropping speed at which certain stocks have moved in response to Donald Trump’s tweets about corporate America makes it seem as if Wall Street already was waiting for the president-elect’s words. It was.
CBOE Launches Second Social Media Benchmark Index
January 13, 2017

Chicago Board Options Exchange has launched the CBOE-SMA Large-Cap Weekly Index (SMLCWSM Index), the second in a series of sentiment-based strategy benchmark indices designed to capitalize on short-term market momentum based on SMA metrics.
Rutgers University – Application of Sentiment Analytics to Fama-French Model (Equity)
January 10, 2017
This paper expands on the JHU research paper (Liew & Budavari, 2016) exploring the predictive power of StockTwits based sentiment data. It is postulated that using a fine grain text analytics approach on social media posts is a better representative of the sentiment factor. This new model shows improvement in both Fama French 5 Factor Model and the model in JHU paper.
Weekly, Monthly, Quarterly Re-balance
January 9, 2017
This piece explores the use of SMA data for weekly, monthly and quarterly holding periods in portfolio managements.
When Donald Trump Hate-Tweeted Lockheed Martin, Hedge Funds Were Ready
December 14, 2016

Even before Donald Trump went on Twitter and posted his market-cratering tweet lambasting Lockheed Martin‘s F-35 fighter jets, the company’s stock was already falling.
SMA Signals for Monthly & Quarterly Holding Periods
October 24, 2016
Now with five years of out-of-sample history, SMA created statistically significant signals with monthly and quarterly holding periods. This blog shows the use of sentiment data for monthly and quarterly holding periods, and also explores a trading system by looking at exhaustion in social media.
SMLC Performance Since Launch
September 19, 2016
Since SMLC (SMA Large Cap Index) launched six weeks ago, there has been a significant increase in volatility. This piece shows how SMLC has performed during this period of increased volatility.
CBOE & SMA Weekly Sentiment Index
September 12, 2016
SMA and CBOE researchers have been working on multiple indexes, the next index (SMLCW) is a weekly rebalance portfolio based on the average sentiment of stocks during the week as measure on Friday mornings prior to the Open.
Twitter’s New Followers
August 29, 2016

Can you trade off of Twitter? The Chicago Board Options Exchange and its partner SMA believe so.
A Returns Analysis on StockTwits Sentiment Metrics (Equity)
August 25, 2016
This paper discusses the analysis of a Returns Study done on US Equities using SMA’s sentiment factors in a single factor trading model environment. In a comparison to a market reference on a long only strategy, the results indicate an outperformance in returns for positive sentiment stocks and an underperformance for negative sentiment stocks. The long short strategy outperforms the market reference consistently over multiple testing periods.
CBOE SMA Large Cap Index
August 19, 2016
On July 29, CBOE and SMA launched the CBOE SMA Large Cap Index (SMLC) which tracks the return of a hypothetical portfolio strategy based on SMA S-Scores™. It has outperformed the S&P500 over the past three weeks.

Produced in partnership with Chicago-based SMA, the CBOE-SMA Large Cap Index (or SMLC Index) formally announced Monday is being touted as the first of what is expected to be a series of sentiment-based strategy benchmark indexes that will aim to measure short-term market momentum.
University of Illinois MSFE Practicum – Application of Social Sentiment Factors In ETF Design
June 26, 2016
The SMA Practicum Group at University of Illinois, during the Spring semester of 2016, created a new sentiment enhanced fund. The research modifies the existing S&P 500 sector tracking ETFs (SPY, XLV, and XLY) by enhancing the highest market capitalization subset of the ETFs based on social media sentiment while still passively investing in the remaining stocks of the ETFs.
SMA Predicts Brexit Two Weeks Before The Vote
June 24, 2016
SMA was able to predict Brexit by analyzing the Twitter volume of the top hashtags on this topic.
That’s Two Takeovers in a Week!
June 22, 2016
SMA’s sentiment data provided another actionable signal when Twitter broke SolarCity being acquired by Tesla Motors. The investors with SMA data in their trading models were ahead of the curve, when the rest of the market was just learning of the news.

Chicago Board Options Exchange announced today that it has entered into an exclusive licensing agreement with SMA to develop a series of sentiment-based strategy benchmark indexes based on SMA’s social media metrics.
Twitter Leads News For MSFT, LNKD Acquisition
June 13, 2016
Microsoft buying LinkedIn broke on Twitter first. SMA detected this 7 minutes ahead of any news article came out.
SMA Predicted #Brexit Two Weeks Before the Vote
June 8, 2016
People seem surprised that Britain voted to exit the EU. SMA with its partner the CBOE are not nearly as surprised. Russell Rhoades from the CBOE has been blogging and Tweeting with SMA data for two weeks that it looks like the Brexit is going to happen.
StockTwits based S-Factor Return Charts
May 13, 2016
StockTwits is a community for active traders to share ideas enabling you to tap into the pulse of the market. This blog will focus on the deterministic nature of the StockTwits data set when aggregated into SMA S-Factors™.
The Application of Sentiment Velocity and Acceleration Metrics (Equity)
April 28, 2016
This research note addresses the question: Can social media sentiment be used to predict price movements over multi-day (as opposed to intraday) holding periods? This paper attempts to answer this question by creating a trading strategy using longer-term signals derived from S-Factors™ data published by SMA.
Twitter Sentiment and Longer Holding Periods
April 20, 2016
SMA introduces two longer term signals into the metrics: Velocity and Acceleration, which capture the rapid changes in sentiment.
Analysis of EURUSD Twitter Sentiment
February 4, 2016
SMA studies the correlation between the Twitter derived sentiment on EURUSD forex pair and the correlation with the EURUSD exchange rate in December 2015. The research note explores two frequencies- 15 minutes and daily- both of which point to same trend.
Bernie Sanders Landslide Twitter Victory
February 2, 2016
SMA’s chief executive, Joe Gits, talks about how Twitter sentiment can be used to interpret political election results.
Applying Big Data Sentiment Analysis to Donald Trump
January 27, 2016
SMA takes a look at the political landscape by analyzing the sentiment on the current conversation about candidates and issues.
Follow the Twitter Feed To Fat Returns
January 24, 2016

Social media platforms have gained prominence when it comes to investing partly because traditional information sources, such as newspapers and newswires, are no longer always first with the news.
Johns Hopkins University – The ‘Sixth’ Fama-French Factor (Equity)
January 9, 2016
In this JHU research paper, it explores the characteristics of securities derived from social media and discovered significant power in explaining the time-series variation in daily returns.
Crude Oil and StockTwits Sentiment
January 8, 2016
Using their patented sentiment calculation technology and the conversations on the StockTwits, SMA identified an interesting connection between sentiment and subsequent changes in the front month Crude contracts over the last year .
2015 In Review
January 4, 2016
This piece shows the performance of SMA’s sentiment data in 2015, illustrated by returns and Sharpe/Sortino ratios.
University of Illinois MSFE Practicum – Sentiment Enhanced ETFs
December 28, 2015
The SMA Practicum Group at University of Illinois, during the Fall semester of 2015, looked at ways of enhancing ETFs. This research investigates the performance of enhanced ETF portfolios by modifying the constituent weights of cap-weighted SPDR ETFs utilizing market sentiment metrics provided by SMA. Three ETFs, SPY, XLV, and XLY, are analyzed to see how the different sectors would perform with respect to market sentiment.
Long/Short Research on Russell 1000 Stocks
December 8, 2015
This blog takes a look at the performance of a sentiment strategy on the Russell 1000, using SMA’s S-Scores™ and S-Volumes™.
Social Media and Smart Beta
October 27, 2015
SMA researches modifying weights of the SPDR SPY ETF based on sentiment values and examines the impact on return.
An Analysis of Equity Returns Using a Close to Close Methodology
October 14, 2015
SMA analyzes the predictive power on a close to close return basis based on the S-Score™ at 2:40 pm central time – giving a lead time of 20 minutes to make changes to the portfolio/alpha model – and buy at the close price of the day. This research, in addition to the pre-market open study, illustrates that sentiment is predictive and is not overly sensitive to timing.
Social Market Analytics Visualization Tools
October 6, 2015
SMA introduces two ways to access sentiment data without programming: Excel Add-in and Sentiment Dashboard.
Sentiment Leading Recent Market Volatility
September 3, 2015
This blog explores the relationship between market movement and SMA’s sentiment data by looking at the percentage of positive Tweets versus the percentage of negative Tweets over the last couple of weeks.
Twitter Can Help You Cash In on Corporate Earnings
August 28, 2015

The collective ‘wisdom of the crowds’ on Twitter can beat Wall Street in predicting corporate earnings and helping you make smart stock trades, a new report says.
Social Media Generated Trading Ideas
August 11, 2015
This blog lists some recent trading opportunities social media data presented. In each case activity and sentiment increased prior to the actual event.
University of Illinois MSFE Practicum – Twitter Sentiment and Volatility Index Directional Forecasting
August 4, 2015
The SMA Practicum Group at University of Illinois investigates the benefits of using sentiment measures in classifier models designed to predict next day directional movement for volatility indexes.
SMA has just completed a comprehensive analysis that shows the performance of classifier models, designed to predict next day directional movement for volatility indexes, improves by adding market sentiment measures derived from social media sources.
An Analysis of Equity Returns Using an Open to Close Methodology
July 20, 2015
SMA conducts an analysis on the cumulative returns over 3 and a half years using an intraday trading strategy based on S-Score™, and compares the historical returns with the YTD returns to see how the underlying analytics have evolved over time.
Predictive Power of SMA S-Factors
July 7, 2015
This blog reviews SMA’s metrics’ performance, illustrated by charts that look at the full history and YTD performance of the S-Factors™ across the entire universe.
SMA’s CFO Kim Gits talks about how SMA builds S-Factors™ metrics from the unfiltered Twitter fire hose.
How Twitter Moves Markets And Traders
June 2, 2015

Today’s financial technology dialog is often about a word you don’t usually associate with it – democracy – bringing software, data, reporting, testing and trading to the masses. And it’s not just one size for everyone – its customizable too. At the FinTech Exchange 2015 Chicago event, 13 firm executives spoke during its lightning round.

Joe Gits, CEO of SMA, explains to Crain’s how Twitter data is extracted and parsed to get meaningful sentiment information.
Social Media and Investing for a New Generation
May 5, 2015
Kim Gits, CFO of SMA, talks about Millennial investors and how they will change the future of social media use in capital markets.
Nasdaq Takes Blame For Twitter’s Earnings Leak
April 28, 2015

Twitter got a taste of its own broadcasting power today when a web crawler found and shared its earnings on the social media service nearly an hour before its intended release.
THE ALTERA “WINDFALL” $2.4 MILLION OPTIONS TRADE OF 03/27/15
April 21, 2015
On Mar. 27, after it broke Twitter that Intel was in talk to buy Altera, SMA’s S-Score™ reacted significantly before Altera’s price change.
This piece studies the relationship between social media and the market momentum.
Predictive Power of Social Media data in Sectors
March 3, 2015
This blog explores how predictive social sentiment is for different sectors in the financial market.
Sentiment Scoring using Fine Grain Scoring Versus Bucketing
February 3, 2015
This blog discusses how SMA utilizes three different kinds of Tweet scoring methods.
SMA’s chief executive, Joe Gits, explains the challenges in applying data from social media to the financial market, as well as the evolution of sentiment score calculation.
What can I do with Social Media Sentiment?
January 16, 2015
This piece explains the different ways social media sentiment can be applied in multiple areas.
SMA is announced to be one of the “Best Startups of the Year” by Red Rocket.
Weekly trade highlights from the EDGE report
December 18, 2014
Energy stocks dominated the EDGE reports (which illustrates the most positive and negative industries and the sentiment of all sectors) this week.
This piece covers a transaction cost analysis over SMA’s open-to-close demonstration of how social media data provides a valuable addition to a trading strategy.
Weekly trade highlights from the EDGE report
November 26, 2014
This blog looks at the highlights from the EDGE report in the week of Nov. 24.
Weekly trade highlights from The EDGE Report
November 24, 2014
This blog looks at the highlights from the EDGE report as the Q3 earnings season winds down.
Social Market Analytics is now blogging!
October 30, 2014
SMA harnesses the power of social media signals to deliver up-to-the-minute golden nuggets of social sentiment.
Edge Ratio Analysis (Equity)
October 27, 2014
SMA leverages over 2 years of its intraday sentiment factors on U.S. securities to establish evidence of trading signals born from social media, utilizing John Sweeney’s Edge Ratio as a metric to validate signals derived from SMA S-Factors™.
Deltix – A Crossover Study (Equity)
October 24, 2014
This paper gives a third party illustration of SMA metrics in an automated trading strategy. It details how Deltix, a provider of analytics software and services, has used social media factors to create a profitable trading system.
S-Factors Definition Use and Significance
October 23, 2014
SMA’s original white paper. This piece introduces S-Factors™, a proprietary set of sentiment metrics. It also explores how they can be used to predict price movement in the capital markets.
From Icahn to ‘I can’ social trading takes off
July 30, 2014

“Twitter is great. I like it almost as much as I like Dell,” Carl Icahn, the activist investor, exclaimed when he made his debut on the social media platform last year. He now counts 190,000 followers who hang on his every tweet.
StockTwits Selects Social Market Analytics to Provide its Active Traders With Enhanced Tools to Beat the Market
July 29, 2014

StockTwits partnered with SMA to deliver near real-time signals from Trader Conversations on its Platform.
Benzinga Pre-Market Info
March 7, 2014

Joe Gits, CEO & Founder at SMA speaks to Benzinga during the pre-market info segment on 03/07/14.

Markit study confirms social media sentiment measures are effective signals of future stock performance.
Markit Research Signals – #Alpha Extracting Market Sentiment from 140 Characters (Equity)
March 3, 2014
This research paper is an introduction to SMA’s alpha-generating social media indicators from our partner at Markit.
First Business: Tweeting For Profit
February 17, 2014

Diane Moca reports on how social media and markets come together with mixed results.
Real Money With Ali Velshi
February 5, 2014

Joe Gits, CEO of SMA, describes the process of harvesting Twitter to provide social media sentiment.
Big Data Technology That Beat The Market By 50 Percent In 2013 Now Available To Day Traders
January 28, 2014
Active individual traders now have access to the same up-to-the-minute “Sentiment” signals available to NYSE Technologies and Markit data clients.

A Canadian newspaper sent out a little-seen Tweet at 8:12 a.m. ET on Monday breaking the news that BlackBerry’s (BBRY) $4.7 billion buyout had gone up in flames. Within seconds, the clients of real-time information discovery service Dataminr received an alert warning them about the news.

NYSE Technologies and SMA have announced an agreement to distribute sentiment statistics from SMA’s patent-pending social media monitoring engine through NYSE Technologies SFTI Network, and its normalized market data service, SuperFeed.
American Way: Twitter Invades The Stock Market
October 15, 2013
Somebody will likely tweet this story, commenting on it for better or worse. That single tweet, a drop of water, will flow into a gushing firehose of tweets — something like 400 million worldwide each day on every possible subject.
Financial Times: Traders Turn To Twitter For Stock Tips
October 11, 2013

As Twitter’s flotation approaches, Wall Street analysts are building models to calculate what it might be worth – with a figure of up to $15 billion doing the rounds.
Traders turn to Twitter for stock tips
October 11, 2013

Joe Gits, founder of Chicago-based Social Media Analytics, says he expects a turnover of $60m in two years from his system. SMA measures how far sentiment is from the norm for 8,000 US equities, from tweets by 400,000 people identified as financial professionals, active traders or market influencers.

Given the mass popularity of social media, many equity market participants are jumping on the bandwagon. But in the case of hedge funds and other trading firms, it is alpha that drives the interest, not entertainment.